Truck Details: Freightliner M2 Century 12 Series LCG Carriers
Company: M & W Towing, Rapid City, SD
Sales Rep: Cole Schmitt
M&W Towing expands fleet with uptick in business
M&W Towing in Rapid City, SD, was looking to expand their operation last fall when they ran across a new Freightliner car carrier for sale on the Zip’s AW Direct website. The red color matched the rest of their fleet perfectly, and the steel rollback offered the capacity to keep up with their increased workload in western South Dakota.
Fast forward four months and owners Mike and Wanda Irwin decided to add a second new Freightliner car carrier from Zip’s, bringing their overall equipment count to 28 units. Both car carriers were their first new trucks purchased in the 26 years they’ve been in business. Everything up to this point had been used.
“I found these trucks while searching on the internet,” Mike said. “They were the same color as the rest of our fleet, and they were what we were looking for. We were able to tweak both trucks by changing this and that, like adding more storage and switching out lights to comply with the regulations of the states we serve.”
Irwin worked with sales rep Cole Schmitt to make the adjustments and bring the deals together. Throughout the entire sales process, Mike praised the responsiveness and support from Zip’s, particularly from Cole, who was available even during off-hours. He said that’s the kind of relationship you want in a salesperson.
“Cole was very easy to work with and even answered my calls on the weekend. I’d absolutely recommend working with Zip’s again,” he said.
Irwin said M&W typically responds to accidents within a 100-mile radius of Rapid City but will travel across the country to serve customer needs. These new trucks offer great fuel mileage and the additional storage and crew space helps with personnel, accident cleanup and accessories required on longer trips.
“You never know what you’re going to end up with at an accident scene,” he said. “The extra storage allows us to clean up debris and bring additional tools and equipment. The new trucks are better for our team to operate. They're a little more fuel efficient than some of the others we have, and they offer a more comfortable ride for our operators and our customers.”
Branded in their flagship red color, the new trucks also project a better, more professional image for the company and provide an overall improved customer experience, which leads to word-of-mouth advertising and customer referrals.
“As long as people are happy with our service, they will call us again,” Irwin said. “If we show up and they don’t know us, we definitely want them to have a nice, positive experience.”
Meet Cole Schmitt, our newest member of the Zip‘s sales team. He'll take care of your equipment and truck needs from coast to coast. Give him a call or drop him a line at any time.
Start your Zip’s Experience and find the best equipment to meet your needs by giving Cole a call or sending him an email today.
%20blog%20thumbnail.png)
